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For any freelancer, first impression matters. How you market yourself determines whether your prospect clients will turn into customers. Usually, clients go through many proposals, and not unless yours stands out, you may never win even a single project. So, make sure you work on your freelance proposal before submitting it.

So, how do you write a social media management proposal that stands out?

Even if you’re a guru in freelance social media management, you need this answered. The truth is, before you practically showcase your skills to the client, you must convince them through writing that you’re the perfect candidate for the job.

While you can use a social management proposal template to come up with a decent proposal, it’s always better to create one by yourself for originality.

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Here’s what to consider when writing a social media management proposal.

1. Introduction

Before any other thing, you need to say something about who you are, and your goals as a social media management freelancer. Usually, you do this in the opening paragraphs. Here you need to show your prospective client that you understand what they require.

Make sure you address the client directly to establish a relationship with them. You can use words such as you, yours, and we to achieve this. Remember, you’re trying to convince your prospective clients that you’re fit for the role. So, make sure the highlighted goals are in line with their requirements.

2. Scope of work

What will you be doing for your prospective client? Be sure the client we’ll be so interested in knowing this. So, make sure you clearly state what your services entail. Since everything should be aligned to the client’s social media marketing goals, you can highlight the services that directly address the client’s needs.

To achieve this, you can go through the job requirements and tune your services to that. But of course, ensuring that you’re genuine and honest in what you offer. Here, you can use subheadings to break down the scope of work to make it clear for everyone to see.

3. Milestones and deadlines

How will you measure a project’s success? And do you have a timeline for this? Your client will be interested to know this. So, make sure your social media management proposal includes this. Usually, the project milestones should be in line with the client’s business goals.

So, before creating any milestone, get to know your client’s business needs. Again, your prospective client needs to know how long it will take you to complete the project. Are you able to meet the set deadlines? Make sure this is highlighted in the proposal.

4. Proof of work

It isn’t enough to tell your prospective clients what you can do for them. Most clients would like to have a look at some of your projects to be convinced that you’re equal to the task. Therefore, make sure your social media management proposal includes sample work.

If you can’t retrieve some of your completed projects or maybe it’s a whole process to get them, you can use testimonials from your previous clients. This helps you to showcase your value and convince the client that you’re fit for the job.

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5. Terms of agreement

Some if not all of these questions need to be answered in the proposal:

  • What are your terms of work? Your client needs to know what to expect from you.
  • How much will charge for the task?
  • What are the procedures of ending the contract in case there’s a need?
  • What are your payment terms?

At least before the client hires you for the job, they know what to expect from you. Even so, keep it brief as much of these will be covered in the contract.

Are you now ready to write your social media management proposal? You can get started.


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