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Interior design project proposals are used by interior designers to entreat approval for design and layout projects from prospective clients. Proposals are an excellent way for freelancers to pitch for sales or for attracting new projects.  A well-articulated proposal allows you to showcase what you have to offer while the process remains professional. A well written Interior design project proposal shows your prospective clients that you have thought through their project and you are in it for the best.

We will look at an interior design proposal sample and how you can use the sample to write killer project proposals. Every freelancer ought to know how to write interior design fee proposals and this is one major way of getting projects to work on. An interior design project proposal allows you to show your client what you have to offer. The client gets to learn what you and your team can bring into his/her project.

Interior designers know how to make a sales pitch. Any freelancer who does not know how to do this should start learning it today. After all, almost all the documents associated with this line of work, especially those shared between freelancers and clients, are a form of sales pitch. One such document – the interior design proposal – can help you to pitch your products properly. With this tool, you would no longer feel scared about pitching new clients for fresh interior design projects. A good proposal takes the intimidation out of the entire pitching process.

What do you have to do to use the interior design proposal for pitching new clients?

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1. Find a prospect

Kick the process off by finding a prospect. That should be your top priority. Fortunately, you can find prospective clients just about anywhere you look. For example, you could begin your search on social media. Alternatively, sign up with freelancers’ sites for interior design projects. There are lots of other ways to find prospective clients. 

Here are a few sources for prospective clients:

1.1. Social media

As mentioned above this is one of the ways to gain prospective clients. Try to create relationships on social media platforms while selling your business. Make an effort to give your business as much coverage as possible. Clients will have an easier time choosing you over other freelancers when they see you as a friend. Make sure your social media accounts have contacts that clients can use whenever they want to reach you.

1.2. Have a website

As a freelancer, you can achieve quite a lot with your own website. A website is a virtual catalog, contact center, advertisement platform and best of all, you can always edit information provided. The website serves to provide you with these services 24 hours a day, 7 days a week. 

1.3. Incentives

Provide incentives to prospective clients such as coupons and special time-limited discounts. These incentives will go a long way in attracting prospects.  Everybody loves discounts and bargains, make use of this as much as possible in interior design fee proposal,.

1.4. Network and expand your portfolio

As a freelance interior designer, build on your network. You can achieve this by attending seminars and coming up with your own events. Building a good network will work in your favor as you will receive referrals from work well done. 

Before proceeding any further, you should qualify your clients. Otherwise, you may end up with a long list of prospective clients whose needs you are unable to satisfy. Here, you are free to be as selective as possible. The worst mistake a freelancer can do is to overestimate their capabilities or underestimate the work involved. In such a scenario, the freelancer ends up promising so much in their interior design project proposal that they end up not deliver ing on. 

Therefore it is detrimental to the freelancer to weigh the interior design work involved before they commit. The repuccursions would be work that is not well done and frustrated clients. Remember that clients in the real estate business have networks and they could either refer you to their friend or ensure you never get work with anyone they know. Hence, it is important that you choose your work well and give your best shot every single time.

How do you qualify clients? Use this guideline if you are inexperienced on such matters. More importantly, take your time to determine if you are a good fit with any of the clients who you encounter. Look at the clients’ expectations too to evaluate if they are suitable for your consultancy. On top of that, check if you possess the qualifications needed to solve the problems clients bring to you. For this reason, be ready with an interior design proposal. Be ready to change or customize it for each client you meet.

2. Do your research well

Your most important task is to learn everything that you can about the client. Do your research. Avoid approaching clients without learning what you can about them. Now that you have a client worth pitching your business, services, or solutions to, your next task is to take as much time as you can to know them. Make the necessary phone calls. Alternatively, organize meetings with the clients or anyone who can help you know more about them. The Internet can also help you glean more information about the new prospects.

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You may only proceed to explain the solution your client craves after researching them adequately. The interior design proposal should come up only once you have all these details with you. Otherwise, your interior design proposal may appear generic, which could only lead to one outcome – sending your clients off to a different freelance interior designer. Nevertheless, it is worth pointing out that many of your clients would also be willing to do a bit of research on you. Some of the questions they are most likely to ask you in this regard include:

  • Your expertise
  • Your experience
  • Have you tackled similar projects in the past?
  • How big (or small) is your workforce?
  • What resources can you access to complete the project?
  • What is your level of creativity?

3. Building trust

The last bit involves building trust with your clients. Learn and apply as many ways of building trust with clients as possible. Start by developing or creating a connection and rapport with the client. Eventually, trust will blossom as the relationship grows stronger. Remember, the essence of the project is not merely to deliver what the client wants. The entire experience you offer your customers from the start helps to pitch your services to them. For this reason, you should never ignore the importance of building healthy, trustworthy relationships with clients.

4. The interior design proposal sample 

Once you have located and established communication with your prospective clients, the next step is to send them your interior design project proposal. And that is where our interior design proposal example comes in. With these tools, you will find it easy to create awesome interior design project proposals that can convert most prospects to clients. The samples have a basic structure that can be customized to suit any type of interior design project you are working on.

Here is a quick rundown on what the interior design proposal sample contains:  

4.1. An introduction 

In your introduction be polite and identify the prospective client. Refer to them by name in an appealing way.

4.2. The main issue 

  • Subject 
  • Purpose 
  • Main argument 
  • Background information 
  • Importance 

Here you will give the information about the services you offer and why the client needs interior design services. Let the client know why they need you 

4.4. The solution 

  • Step by step plan 
  • Benefits 
  • Potential obstacles 
  • Personnel and qualifications 

A good way to start this up is by asking yourself what sort of services you are willing to offer to your clients. Once you know what you want to do in your client’s project, break down the procedure of how you will help them. The purpose of this category is a step by step detail of the solutions you are offering the client. 

Try to show the client why they need your services over the services of your competitors. You might need to offer to showcase your portfolio at this point. 

4.5. Conclusion, costs, and payments 

  • A reiteration of the main points and purpose 
  • Costs 
  • Payments 
  • Appreciation 
  • Contact details 

In the interior design fee proposal, give the prospective client a clear picture of what they may incur to have the project accomplished. Breakdown the different costs that may be involved, including the service fees. Make sure you do your research well and have in detail the project cost of the entire project.  

An underestimated interior design fee proposal may lead to conflicts during the project. While on an overestimate of the cost may make the client turn down the offer. To increase your chances of getting picked for the project, it might be a good idea to offer your client discounts and coupons as we had earlier seen. If your client’s project is business-related, you can include a calculation on the estimated return on investment (ROI). 

5. Benefits of using an interior design proposal template 

The interior design proposal example will help you achieve a great deal in your work. Some of the benefits that can be related to using the interior design proposal sample include:  

5.1. Time-saving

The templates work as generic documents that can be easily edited to suit all projects the freelancer is working on. The time that the freelancer would take drafting each interior design project proposals is drastically reduced 

5.2. Easy to use

The interior design proposal example makes work easy for the freelancer as the templates are user friendly and easy to edit. The freelancer needs not to spend much time working on the interior design fee proposal as the template gives a breakdown of what should be included. 

5.3. Branding

‍The interior design proposal example can be edited to include the company logo so that the proposal can act as a marketing tool. The generic interior design proposal sample makes it easy to maintain uniformity, text, graphics, and layout.  


The interior design proposal example is a guide that can help you achieve a successful sales pitch to your prospective clients. As a freelance interior designer, you ought to focus on the services you offer. That is why our well-structured interior design proposal sample is a key tool for freelancers looking to increase their client base. The interior design project proposal is easy to use and reduces the amount of work and time freelancers spend on writing proposals.  

Just like in most freelance work, securing a good client base requires a great portfolio. Therefore ensure that all the projects you work on are done to the best of your skills. Just as we had seen above, most clients in the real estate business are in some sort of network. If you do one good job, it might just earn you another. Your interior design business can grow many folds just from referrals.


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