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All freelance designers must find ways of impressing clients until they fall head-over-heels in love with their services. The design proposal sample can help you to accomplish all that. As you may be aware, it is not easy to astound your clients. Millions are bidding for the same project, and, therefore, you have to go out of your way to win your client. You can only succeed some of the time which is the sad truth. However, you should focus on achieving this every time. Usually, that means you’ve got to do something extra to stand out in the crowd. You can best achieve this through a design proposal example. 

To win a design contract, a freelancer needs to demonstrate his or her design proficiency to a level that would convince the client. This can best be accentuated in a design proposal example that the freelancer sends out to the client.

Every freelancer must know that no client puts a pen on those dotted lines unless he or she is fully convinced that the potential consultant has the requisite capacity to deliver and do so within the predefined timeframe.

So, don’t take chances when writing a design proposal sample to send out to your client. Make sure you include all the necessary details so that it’s easier for the client to figure out whether you can deliver the job as required.

How do you make a prospective employer believe in your abilities then? Truth be told, it’s the design proposal example you send out that would make the whole difference. You’ve never met your prospective client, and that means, they wholly depend on what they see on the design proposal sample. So, why not make use of this opportunity to sell your skills and win the project.

If you're unable to figure out how to write a design pitch, feel free to grab a design proposal example and make edits to suit your unique needs. Borrowing from an example is great, but be sure you fully understand every detail. Don’t just do the copy-pasting thing. Take time to understand the contents of the design proposal sample before designing one. It’s good to borrow ideas from something that’s already done, but remember, each project is unique, and, therefore, the proposal should be tailored to the given project.

Fortunately, you can use the proposal sample to make your work much easier. By doing this, you would join firms that enjoy more success than their competitors by providing exceptional experiences to customers.

How does the design proposal example help you make clients fall in love with you?

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1. Create pre-customer relationships

As all freelance designers are aware, not everybody who asks about your services will become a customer. Initially, you only have inquirers, who only transition into customers the moment they buy what you are selling. It is important that you capture these people at this stage.

Do not wait until they buy or pay for your services before treating them kindly or professionally. Make most out of the design proposal sample to sell your skills and let the client know how much you can do for them. Even if they don’t ward you the project , they may consider doing it some time later. So, give the design proposal your best shot to increase your chances of winning a project. 

Remember, everyone who contacts you is a customer in waiting. What you do from the initial contact determines whether they eventually join your list of customers or move elsewhere. So, take your time and win the heart of your prospective client in the proposal.

You can grab a design proposal sample online to get an idea of how to go about. But as we mentioned earlier, just take note of the flow and the format and write something unique and that’s inline with the project needs. 

2. Manage expectations

Secondly, the design proposal sample offers you a tool you can use to manage your customers’ expectations. In fact, you should strive to manage each client’s expectations. Your client is only interested in the services you offer and how well you can address their needs. They’ve not met you before, and so, they only believe what they get from the design proposal. So, try your best to meet their expectations.

Many times, unmet customer expectations lead to negative experiences, which then cause customers to take off. Part of your work as a freelance designer is to deliver what you promised each client. After all, each of them expects something from you.

For this reason, endeavor to discover what each client expects from you early. The proposal sample will help you to obtain this information.You can go through the project requirements given by the client and combine it with the information you mine from the design proposal sample.

Here are a few questions worth asking to discover client expectations include:

  • How do my services align with your overall goals?
  • What results are you expecting?
  • What else does your business need to meet its goals?
  • What is your timeframe?

3. Authentic interactions with customers

Authenticity in all interactions with customers goes a long way into impressing them, so they continue seeking your services. The good news is you have several ways of creating long-lasting, authentic freelancer-client relationships. Your business will benefit greatly from all this authenticity.

In many ways, it will help you to notice how customers react to you and the services you offer. With such relationships and interactions in the pipeline, you would soon begin seeing trust levels shoot high. As this happens, the following will then happen:

  • Clients become increasingly aware of your freelance design business
  • Clients understand you better
  • Clients believe in you and your products
  • Clients take any action that you recommend to them
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4. Improved relationships build loyalty

Use the design proposal sample to convince customers that your freelance business treats them all like royalty. When you do this, you will notice more clients growing increasingly loyal to you.

As most freelancers are aware, apart from delivering the necessary services to your client, you need to make them happy. In that way, they’ll keep coming back for help or refer you to other clients, causing your freelance business to grow. 

So, make use of the design proposal sample to let your client know how much you value them. The beauty of all this is that it does not require much to make customers feel like royalty. Here, your main objective should be to help them to see that their needs are your priority. What will you achieve through this? In simple terms, your business will provide positive customer experiences.

Consequently, improved interactions boost customer loyalty. So, why not take this direction if you’d like to climb the ladder in your freelance business.

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5. Provide an executive summary

In most properly formulated design proposal templates, the top area should contain a succinct segment outlining the client needs and why the freelancer believes he’s the right candidate to answer to the needs.

Be sure the client needs to know whether you can perfectly handle the tasks before awarding you the project. Therefore, make sure the summary part explains why you’re the best pick for the project while highlighting the client’s needs. Here are some questions the summary section section should answer.

  • Have you accomplished similar projects before?
  • Why does the client's current branding need some tweaking?
  • What would be the effect of the tweaks?

In this area, it's important to remain very brief, only mentioning things that make you stand out as a qualified and experienced freelancer. It should be precise and straight to the point. The executive summary should persuade the client to believe that the task at hand is necessary and, where possible, urgent.

When doing this, be careful not to come forth as a desperate person looking for nothing but earning a few bucks. That would risk your income as the client may end up paying you some peanuts for what could have eared you millions. Just highlight your skills and how well you can handle the tasks without sounding desperate.

6. Assess the client's current brand position

This part needs a little more comprehensive text. However, every sentence used must add value, pointing out the client's current brand position, why they need to get the design work done and the benefits they'd accrue from the design work.

Don’t make a mistake of writing so many words that aren’t relevant to the given project. Go straight to the point to give the client an easy time. Stretch the information a little to provide a peak preview of the client industry, the client's competitors and what you’re planning to do to make the client stand out. In that way, you’ll make your client believe you can help them achieve their business goals.

7. Talk about your expertise and work ethics

As a freelancer, one thing you should borrow from a design proposal example is the need to provide information about your freelancing work and experience. Here, convincingly talk about your qualifications in terms of the works you've done that you believe make you the best fit for the job.

  • What's your general design experience?
  • What your experience in the client's industry?
  • What makes you stand out among other freelancers?

The image you present to the client should be that of a freelance with deep running design knowledge. Also don't forget to mention your work ethics and freelancing principles as this would make the client feel assured of good results.

8. Design portfolio

You can be a great graphic designer, but without a design portfolio, no one would believe you. A design proposal example must share some of the design works you’ve completed so far. For the best impact, the freelancer should pick projects that are related to the client's industry as a way to earn their confidence.

9. Process, timeframe and milestones

A good design proposal example should clearly indicate to the client the entire work process to its conclusion. What are some of the milestones and what are their deliverables? When sharing details about the milestones, ensure you provide timeframes. One important thing is to never set deadlines you're likely not to meet. Some clients are so serious about time that they wouldn’t forgive you for failing to meet the deadline, more so if you're the one who set it.

The design proposal example would be incomplete without showing the cost implications. These shouldn't just be figures with no justification. Specifications of the costs involved are very important because they give the client a clear indication that their money is actually paying for something.

10. Sets you apart

Any branding strategy worth the paper on which it is written has to set the consultant apart from all competition. It has to make the freelancer stand out from everyone else. In all likelihood, other consultants offer similar products and services to yours. For this reason, it is imperative that you highlight your strong points.

However, this would only happen if you can use the designer proposal accordingly to show the world your unique selling points (USPs). Remember, the USP puts more focus on you rather than the product or service you sell.

Find a way of including your USPs in the designer proposal through:

  • Listing all features and benefits that distinguish your services from the rest
  • Determining how your services meet the clients’ emotional needs
  • Identifying the aspects of your services that your competition cannot imitate
  • Creating short, clear, and concise phrases regarding your unique services
  • Helping your customers to know how they will each benefit from your services

11. Knowing your target customer

Secondly, a brand strategy involves taking time off to know your customers well. In fact, any consultant who desires to excel in whichever niche must invest in knowing customers. You cannot afford to take your customers lightly.

In many cases, freelance designers prefer treating all customers as a group. However, that strategy never works well in the long-term. A better strategy is to treat each customer as an individual. The best way of doing that is by investing in knowing them more.

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Some of the strategies worth applying to help you know your customers better include:

  • Maintaining customer lifecycle
  • Focusing on more than the purchases
  • Using all the data, you can get
  • Developing the mindset of big business
  • Identifying and acting on client triggers
  • Challenging your assumptions and those of your clients

12. Developing your own unique personality

In many brand strategies, you will see consultants using terms such as “value customers” or “excellent customer service” among others. As most freelance designers have discovered, such words mean little to nothing without any action. One way of putting the words into action is by developing your own unique personality. Develop a personality that makes your consultancy more attractive to customers. What is more, your personality should come out clearly on the designer proposal that you write too!

For this to happen, you would have to take the following measures:

  • Deciding who you are
  • Knowing your audience well
  • Choosing your voice carefully
  • Crafting your message properly
  • Being consistent
  • Using feedback from your clients

Lastly, it is worth stating that freelance clients respond to all the positive messages you relay to them. Therefore, it is upon you to take the initiative by making your customers feel more inclined to respond to your lead. As long as you use the design proposal sample to demonstrate all that they hope to get from a freelance designer, your customers will have no problem buying into everything that you sell. For this reason, do whatever you can – especially what is listed above – to wow them!


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