All website designers will tell you that a lot is required to perform at exceptionally great levels. For the most part, the developers and designers need as many tools as they can get to thrive in this industry. The website proposal is one such tool. All freelancing designers have to find ways of bringing in new clients to their businesses. They can do this in a variety of ways. The content of the proposal matters a great deal.
Below are some ideas to help you derive the most benefits from your website proposal.
Remember, the purpose of a proposal is to help convince clients that you are the right person for the job. For this reason, you have to give it your all. It has to capture everything that you are capable of doing. It has to represent all the skills that you’re willing to put into good use to impress clients. Learn to use templates. You will have a relatively easier time writing the proposal if you rely on a good template.
The template helps you in:
Of what use is the website proposal if you don’t use it to tell clients who you are? Borrow a few ideas from your template in introducing the skills and experience you wish to bring to the table. The introduction should detail all the services your freelance web design firm provides. This part of the proposal should contain all the content that makes it easier for clients to evaluate what you do.
The template offers you a guideline on what to do. However, you have to be creative when writing the actual proposal. Avoid sending all your clients a generic one-size-fits-all website proposal. Try to customize it as much as possible. The proposal should address each client’s needs and project. It should never be a copy and paste version of all the previous proposals you prepared and sent to clients.
Customize it by ensuring that it:
The next phase is to focus on the problem statement. This part of your proposal simply defines the problems you seek to address. Some problems can have grave consequences for your clients. Your job is to identify those problems, state what they are, and provide solutions. That is all your client wants to read on your proposal. The statement is more detailed than the introduction, which only focuses on offering an overview.
Lastly, it’s important to learn to deliver what you promised your clients. In fact, focus on exceeding their expectations. Go beyond what you promised the people who ensure that you remain in business. Without them, your freelancing or consulting business would be no more. Let them know what they will get from you. Do not leave the clients in doubt regarding the skills, services, and quality that you guarantee. Lay it bare for all to read and understand.
Remember to study the template well before sitting down to write or prepare the website proposal.
Focus on introducing yourself properly for the benefit of your clients.
Customize the proposal for each client and project that you get.