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By the time you’re receiving a request for a web development proposal, you’re most likely already acquainted with the workings of the development process. With all the tools in place, the design and development process is usually pretty straightforward.

However, where the element of submitting a proposal slithers in, things might just get a little uncomfortable. If it’s the first time you’re receiving a request for a proposal, you may not even know which way to go. That’s understandable, not many programmers like the paperwork that precedes the real coding work. Most developers prefer spending most of their time doing what they do best, which is building websites.

But here is the thing. As a freelancer, skipping this essential part of the process might not be an option if you’re to win the contract. You may not even have the cash to hire someone to do it for you. It could also be impractical hiring someone at a fee that would significantly impact on your bottom-line. Forget about all that. You can do this on your own.

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By following the tips below, you’ll be able to come up with a convincing, realistic, and impressive proposal that will most likely get you hired.

1. Understand the problem your client wants to be solved

One of the building blocks for a stunning web development proposal is the executive summary. It’s here that you break the ice. You have to project yourself as an insider of your potential client’s industry, demonstrating a good understanding of his problems. Each and every problem you talk about must be aligned to an amicable solution. Mention how the website would adhere to industry best practices and consequently lead to higher conversion. Clearly, this wouldn’t be possible if you don’t do your research well. Where you’re already in possession of a web development brief from the client, more than three-quarters of the information you need should be contained therein.

2. Narrow your expertise to the work at hand

Even as you present yourself as the right freelancer for the job, be careful not to appear as a jack of all trades. Already aware of the problem to be solved, use the web development proposal to convince the client that you have the required skills, resources and tools to get the job done and done right for that matter. Anything outside that can be addressed after the current development project is completed. Be sure to methodically address each and every problem that the client is facing by not having a website. Present solutions that are valid and practical. By so doing, you win their trust and give them the impression that losing you would be disastrous to their business.

3. Share links and references

This is most probably not your first web development project, meaning you have links to some projects you’ve done before. Your client may not know much about websites, but he sure knows what a good website looks like. So, as you share links, pick the best of them. Please, please, don’t add irrelevant projects to your portfolio. Doing so might bring some confusion or even give the impression that you aren’t qualified for the job. Remember the whole idea is to show the client how well you can create a website for their industry, their company in particular. Should you have some pertinent references, don’t hesitate to include them in your web development proposal.

4. Make a reasonable offer

One of the biggest fails freelancers run into is giving obviously unreasonable quotation for projects. Some freelancers believe that the lower their quote, the higher their chances of winning the contract. Far from it. When you’re dealing with a client, know it’s a human being on the other side. Most clients will develop cold feet as soon as they see a price that’s too low. Either they’d be convinced that you’re not qualified or you’re out to scam them. Too high prices when making a proposal in a pool of fellow freelancers and established companies also means you’re likely to miss the contract. Do a little research about the financial muscle of the client. Conduct a little research on how other clients charge for such jobs. Settle on a figure that’s not too low, not too high, and still reasonable for the work at hand.

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5. Outline the way forward

When you submit your web development proposal, one mistake you should never make is leaving the client hanging at the end of it. Provide a well-articulated next course of action. In case you win the contract, what are some of the first steps you’d expect? What would be the procedure of signing a work agreement? What would you need to get started? Ensure all these are indicated in the proposal so that your client doesn’t have to ask you questions that should have been addressed in your web development proposal.

Happy bidding.