Freelance Web Designers have a lot to be happy about, considering the creative nature of their work and the freedom one has as a freelancer. Most would leap at the chance of getting paid to follow their passion. But even in web design, the struggles and ambiguities common to any freelance career manage to creep in with all their complications intact.
The most common issue freelance web designers face is that of deciding upon a rate to charge for their freelance projects. With all the pricing strategies being used out there and the often conflicting advices being offered by people, formulating a decent strategy for oneself becomes quite an overwhelming task. Most web designers end up using a strategy that fails to optimize their gains and wind up overworked, underpaid and disappointed.
The correct way to tackle this is to seek some authentic help and devising a personalized plan for you, a custom-built blueprint that accommodates every web design job and fits your profile and nature. Bonsai is committed to making positive contributions to the freelance community, thus we have devised the following plan to help you out in setting rates. Know your projects
Adequate prior knowledge of the project is necessary for you to decide your rate. Quoting prices out of the blue is a major detriment to professionalism and you should avoid that by taking the initiative to ask about the project's details from your clients. Read this to see how different strategies suit different projects.
If you judge the job to be a low-paying, budget-restrained one, it is best to consider an hourly pricing strategy with rates that approximate the market average. On the other hand, if you think the project is high-end, you can shift to value pricing and demand sizeable amounts for your creative genius. Empathize with clients
They key to profitable work relationships is empathy with the client. A flexible policy may in some cases seem undesirable in the short run, but it can potentially pay off through the friendliness you develop with clientage. Try to know more about their budget, willingness to pay and the possibilities of bonuses and quote your rate accordingly.
To help you out, here is a comprehensive break down of what people expect web designs to cost.Make a financial model
Set yourself a target profit for each month or job. This makes setting your rates quite easy since you are thoroughly aware of what you want out of each project, and work out a price that suffices it. This does require some financial approximations and calculations, but the dividend is wonderful if you do it right. Take this model as a guide
. With a few tweaks, you can personalize it and be able to calculate the exact rates that match your overall expectations.