As a freelance web designer, you are bound to encounter challenges regarding what to charge your clients. You therefore need to consider carefully how to determine your web design rates. One challenge is deciding whether to charge by the hour or on a per project basis. Below are some helpful tips to help you arrive at rates for a comfortable living while creating client satisfaction.
The most critical thing for you as a freelance web designer is to give great value to your clients. This does not mean your rates have to be cheap. Most professionals hate freelance marketplaces based on bidding because they have to work for poor pay. Clients there have it cheap, which makes it hard for professionals trying to earn a decent living.
As you set your freelance rates, ensure that you are giving good value. Many clients are willing to pay between forty and one hundred dollars per hour. This is if they are happy with you. You should not let them haggle you down, but you need to stick to your chosen rate if you are worth it. You should really concentrate on putting in an effort to satisfy them.
What to charge as a professional freelance web designer largely rests on your experience and location. East Coast web designers may easily charge more than professionals living in the middle states may. Hourly rates may be as low as forty dollars while top rates may rise to seventy-five dollars.
Some good designers charge as much as one hundred dollars an hour. Normal rates quoted here are fifty-nine dollars an hour. Chances are, with little trouble, you can charge between sixty and sixty five dollars an hour.
Remember though that if you charge by the hour, certain issues need consideration. Not every single minute you work is actually billable. Some of the items you cannot charge for include learning.
If learning new software or acquiring new skills becomes necessary for project completion, do not bill your client. You agreed to take on that project with skills you had at the time and a deficiency is not a client's fault. In addition, any knowledge acquired could be beneficial elsewhere.
With mistakes you make, have them fixed but do not bill your client for that time it takes. Conversely, if a client continuously changes their mind about what they desire, go ahead and bill them. If a client feels unhappy, some extra work offered as a discount or without billing is required.
Should something adding more time to a project beyond a quotation crop up, contact the client first. Discuss this additional expense time and agree whether or not if the client wishes to pay extra for it.
Another way of setting rates for freelance web design work is charging per project. Many professionals work with standard packages. An example is seven hundred dollars for a basic WordPress five page site. The main drawback in charging by the project is that one may grossly underestimate work amount required to go into a project. This kind of project ends up getting under charged.
Ensure that you establish solid expectations for clients. Set out clearly what is covered in your fees and what work you will do. It is critical however to understand clearly what a client wants. That way, you establish excellent working relationships and happy clients who refer you to others.