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When you want to expand your SEO business, or you need to reinforce quality relationships, a well-drafted SEO offer is a document that will help you get the business you want. However, most people believe they know how SEO works. You need to draft an offer that will give the expert's take on the importance of your work and show the client why you should get the job. You need to promote your business, yet keep details straight-forward and honest.

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So, how do you create an SEO offer that will convince potential clients you are the right person or company for the job?

1. Gather Useful Information

Remember, many companies offer the same service. Regardless of whether you use a pre-drafted template or not, you must resist the temptation of sending an offer too soon without getting the right information first. Take time to understand the client's needs first. If the SEO offer resonates with the solutions the client needs, then your proposal is more likely to be accepted.

According to Science Retail, the best time to send the offer is after your first meeting and not before. This move gives you the opportunity to understand what they truly need, not what you expected them to need. You also will get to personalize the offer for their business environment.

2. Outline the Scope

Take a moment to answer the "who, what, where, why and when."

  • Who will work on the project?
  • What needs will be addressed?
  • Where will the work be done?
  • When will you start? When will you finish? After how long will the milestones be reached?
  • How will the work be done? How will quality be achieved?
  • Why are you using the strategies you chose?

3. A Powerful Introduction

A compelling introduction is what will set your SEO offer apart. The intro doesn't have to be pages long. It should be short, powerful, and convincing. Thus, in your introduction, outline the details as follows:

3.1. About You

Provide a brief presentation on who you are, and what you do. A simple history of your company and your team will also feature.

3.2. Differentiators

It's important to outline what sets you apart from the rest. Give insight into your unique strategies and selling propositions.

3.3. Your Tools

You should show that you are conversant with the efficient SEO tools that are available in the market. Outline how you can leverage these tools to work effectively.

3.4. Social Proof

You cannot talk about successive strategies without including evidence that will convince the client to hire you. These could be case studies, testimonials, video snippets or other acceptable metrics that will showcase your success.

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4. Is A Deadline Necessary?

Not necessarily. This move will only put your client under unnecessary pressure. It no longer works, and thus many small businesses have veered from this strategy altogether. The main reason is that deadlines make it seem like your primary focus is the contract and not the client. Unless the client believes that you have the best interest for them, they are likely to shy away from your service when they feel like you are too concerned about the means and not the goal.

If the factors influencing pricing are time-sensitive, you should indicate this in the SEO offer (e.g., material costs). If your resources are limited – like a major project coming up, you can show this time limitation and start on the smaller project immediately. If the client still wishes to wait, then don't force things. Schedules can always be negotiated.


As with all professional documents, make sure you get the format right. Regardless of how much information you have included, make sure the contract is appropriately outlined. If you are unsure of the most useful format, download a professional template and work with it. It will save you time and energy.