A PR agreement is a contract entered into for the provision of public relations services. The agreement can be for a particular project or to oversee ongoing projects. A standard agreement is drafted with the client in mind, aiming to be as reasonable as possible. The contract is meant to protect both the client and service provider (freelancer) in case things go wrong (as they sometimes do).
Sometimes a business situation changes and the company may no longer need the PR services. Thus, the freelancer providing the PR services is protected through stipulated compensation.
Before signing the PR agreement, there are a few details that should not miss from the contract no matter how simple it is.
Before you sign a PR agreement, you should ask yourself the following questions:
Most major PR firms have different departments for different business types. However, some companies focus on one niche exclusively. By inquiring if they have any preference of PR service they need, you will get to know if they are also cut out for your business model. Working with a company that understands your industry minimizes the learning curves.
It also comes in handy when something unexpected happens, and the client will need PR services to rationalize the situation. Working with a freelancer that isn't conversant with your industry could lead to instances where you are caught with your foot in the mouth. If it's impossible to find a freelancer that works within your industry, then consider working with one whose experience parallels that of your industry.
It is essential to weigh the various PR strategies available to you before you sign the agreement. Your prospective client should understand there are various inputs that will drive your business goals. This will affect the kind of products or services you sell, your brand history and competitive advantage in the market. You need to be on the same page by the time the contract becomes valid. The primary goal of PR services is to get an engaging message in front of targeted audience groups.
A good PR campaign can drive web traffic to great heights. It also leads to excellent search engine rankings, backlinks that lead to sales as well as the potential of the business being featured in more respected mainstream publications and media houses. Both offline and online approaches are considerable. Thus, you need to discuss this clause instead of leaving things to chance.
Quality is an essential factor in online PR. The best way to analyze the quality is to study the relationship the freelance has with online publications. PR companies are also catching up with the internet's potential, and thus spend considerable energy finding online publications that will feature their clients. A great PR freelancer should be able to pay attention to different online metrics that will help harness the potential of the blogosphere to gain market dominance.
This fact, of course, will work to the client advantage whether or not the business is based purely online or merely has an online presence.
Any business relationship is centered around money. This fact also applies to freelancers providing PR services. Before signing the PR agreement, find out how willing they are to discuss money concerning the service being provided. Discussing money assures you that the budget set by the client is within your service pricing. You also will know the kind of expectations they have once the PR agreement is signed and the contract begins.
Regardless of the size of the business, PR services will come in handy at numerous points during the life of the company. Thus, it is essential to make sure you have partnered with the right freelancer to achieve the required objective.