As a freelance photographer, you are probably thinking of ways of getting new clients or earn more money. There is nothing wrong with that. After all, you are in business, just like any other entrepreneur. The good news is you can start earning good money from the beginning.
What is more, you do not have to break your back working round-the-clock to make the kind of money that your skills, training, and experience deserve. All you need is a well-written photo proposal, and you would be good to go!
Below are the different ways a photo proposal can help you to earn more money.
Freelancers cannot afford to be generalists. They have to settle on a niche. As a freelance photographer, you also have to indicate what your niche is. It may surprise you to note that there are many niches in this particular industry. Choose one and start focusing on it in any photo proposal that you write.Let clients know that you specialize in a specific niche. By doing this, you would be able to attract the high fees that you deserve as a specialist. You have the option of settling on a niche or being a Jack-Of-All-Trades from the first day.
Secondly, it is crucial for freelance photographers to clarify their service offerings. Your clients should never be in the dark regarding what you have to offer. Here, the customers will have to be in the clear regarding what you can and cannot do.
More specifically, inform them what you do and don’t do. One benefit of clarifying service offerings is the boost it gives your brand. On top of all that, this approach gives you more control in terms of how your clients perceive you. What is more, it also helps you to create the kind of portfolio that you find more appealing.
As you continue specializing and improving your skills, you will eventually get to a point where you have the freedom to choose the kind of client you wish to work with. Find a way of describing and defining such a client in your photo proposal. There are different ways of doing this.
For example, you can indicate what you expect from all your clients in the proposal. This way, your clients have the choice of proceeding with you or looking for somebody else in case they find your expectations a bit too much for their liking.
In freelancing, websites are the platforms through which you offer your portfolio to the whole world. The site offers your clients – both existing and prospective – an avenue through which they can see what you have done. More crucially, the site makes it possible for the clients to take you and your work seriously. The portfolio website will serve several purposes, as you will learn with time. For example, it offers the proof of work and capability that most clients demand in case your job experience is not something worth talking about.
The site is also for:
Lastly, your photo proposal is a goldmine. For this reason, you should take great care of it. Treat it like the asset that it is to your freelance photography business. It is not merely a worthless piece of paper. Clients will respond to you and pay you more based on the information you include on the proposal. The proposal also mentions your skills, which clients can then use to gauge whether you are the exact type of freelance photographer they need for their upcoming photography projects.