When you’re putting together a proposal, it’s hard to know exactly what to include. A marketing proposal can include so many different components, depending on your expertise and the client’s needs.
So having access to a marketing proposal sample makes life much easier when you’re ready to put material together for a prospective client.
Whether you want to create your own or use a service that can create one for you, let’s look at 7 things to think about when building a marketing proposal sample.
Every marketing proposal is different, based on your experience and your discussions with the client about their needs.
But there are many things that can stay the same from proposal to proposal, so it’s a good idea to do the work in advance to have material ready when it’s time to make a pitch.
In that regard, you can have a marketing proposal sample for each of the lines of work you do. For instance, perhaps you are an expert at social media marketing campaigns and at developing LinkedIn advertising drives.
You can have a marketing proposal sample developed for each area of your relevant work experience, and then pick and choose depending on what the client is asking for from a marketing expert.
The heart of a good proposal is a description of the client’s needs and what you can do to help them. By focusing on the client first, you’ll establish a solid foundation for any type of marketing proposal.
Think of the description in terms of the client’s problem, and how you can solve it, or how you can make their business even better than its current state.
Any client in any type of business will appreciate you making them the core of your proposal.
In your sample, you may want to build a template that includes a section for a description of their business, what products or services they sell, who their competitors are, and more. Having sections ready in your marketing proposal sample will stimulate your thinking when it comes time to modify it to build a proposal for a prospective client.
This section can include how you will be a key part of solving the client’s problem and meeting their needs as an expert marketer. Detail what you will do for them, how you will communicate with them, how you will update them, and more.
A good marketer will not promise instant success, because it’s just not attainable. Instead, consider suggesting an ongoing role for you as a key part of the client’s team.
In a collaborative role, you can be available to the client on a retainer basis, or for an extended period of time. You’re almost a part-time employee, working regularly with the client, while maintaining your freelancer business and the ability to work with other clients.
Or, perhaps your role is more about consulting, explaining to the client how they can manage their own marketing, and then training them before you move on to the next proposal and the next client. Or, you may be more of an advisor, building a strategy that the client and their internal team then executes.
You can create a marketing proposal sample that describes each of those roles for different clients.
A key section of your marketing proposal sample will be focused on your expertise, including education, any designations or certifications, and your experience.
That can include time you spent working for an organization, your time running your freelance business, and any professional development you have continued to do to keep your skills sharp.
You can also include some relevant examples of work you’ve done in the past, including any references or client testimonials, or a portfolio of your work if you have one. Examples include a link to a portfolio website, or an outline of a successful campaign that you managed for a client.
It’s important for clients to know what you’re aiming to achieve, and how you will share that success with them. That means establishing goals or targets, and outlining how you measure progress towards those targets.
Include short and long-term goals, and be sure to explain why it might take time for your campaign to display success.
Here’s a quick example that can be included in your marketing proposal sample. Let’s say you build a social media campaign, and one of the measures is brand awareness. Possible targets can be established for number of followers, number of shares or re-tweets, and more.
You want the client to understand what success looks like, and how you will let them know that you’re achieving it.
Once you have a marketing proposal sample ready, you can build proposals for any client that’s seeking marketing expertise.
You’ll have the relevant sections already built, and you can choose what needs to be added based on discussions with the client and any request for proposal material that they’ve provided to you.
Then, do some research on the client’s business, their competitors, and their market, so that you can include that information in your proposal. While you have a great marketing proposal sample built, you want the client to know you know their business, their pain points, and what you can do to develop an excellent marketing strategy for their company.
While you can’t build a specific price or cost model until you’re writing an actual proposal, you can have a section in your marketing proposal sample that includes relevant pricing material.
Perhaps that’s your hourly rate, cost per campaign, information like ad prices and more.
Once you have that background material developed, it’s easy to modify when you create a specific proposal.