A marketing pitch example serves one main purpose – selling you and everything that you bring to the table. This “show and tell” gimmick is designed to convince clients that you are the most qualified individual to offer the services they need. It’s important for you – and any other businessperson – to know how to write a good pitch.
The digital marketing business environment can be harsh thus there is no smooth sailing, especially for new entrants. However, it is possible to secure digital marketing business deals through an excellent marketing pitch. The goal of the digital marketing pitch is to ensure the opportunity to provide digital marketing services to a particular client. This pitch is the first step in the bid to secure the business deal.
A lot is involved in crafting the perfect digital marketing pitch. The main component, of course, is addressing the client's pain points that you will solve. In the pitch, you will also handle the financial projections, marketing strategy and of course the product itself. This article provides a few pointers on how to get your pitch right.
The presentation is a huge aspect of a successful pitch. The content matters a lot, and your clients always give it the most attention.
The pitch must have a single-minded focus. It should not be all over the place. The ideas should flow seamlessly, so clients don’t have a difficult time following your thoughts. As you’re probably aware by now, the writing is important to clients. What are you saying? Who are you saying it to? The message is just as important as the tool – the marketing pitch example – you use to relay it through.
In that case, it would be important to focus on knowing your customers. Any marketing strategy you design should be based on the knowledge you have on the clients you wish to serve. In fact, it’s impossible to achieve anything in the business of note if you don’t know your customers well. Know your target audience. Know what they like and dislike. Study the demographics showing where the audience most likely lives, income levels, priorities, and preferred services/goods.
More importantly, your marketing pitch example should also promise and deliver an excellent personal experience. Learn to engage with the audience for whom the pitch is written. In your pitch, make sure you treat the clients as you would your friends. Be friendly but professional in your approach. Bombarding them with a hard sell will not work unless they really need what you sell. Woo them while demonstrating a genuine interest in them.
Remember to retain your focus for the entirety of the pitch you are creating. What should you focus on? The actual product or service. Every other issue you wish to talk about in the pitch must take a backseat. Your product or service should take the singular spotlight. It should be the center of the pitch. It should be the first, second and last thing the customer sees when looking at or reading your pitch.
The pitch should be full of useful information to your intended or targeted audience. The reader should not have to finish reading only to start wondering what that write-up was all about. Include contact details, so readers know how to get in touch with you for more information or to make a purchase. Fill the pitch with a few hyperlinks. Use this opportunity to let your readers know the payment options you have available. Make it easier for clients to pay.
The goal should be to write a marketing pitch example the reader will not dare put down. After all, you’re not the only one providing the kind of services or products the reader wishes to buy. You are competing with more suppliers or sellers. Therefore, use whatever opportunity you get to stand out. Focus on creating the sort of pitch that captures the reader’s imagination. The pitch is one of the proven sales techniques that marketers are using everywhere. Copy them!
As with all business deals, precision is critical. A good marketing pitch gets to the heart of the matter quickly otherwise the prospective clients will lose interest. If the investors don't understand the idea as soon as possible, they will think that their clients also won't understand. This move leaves you at a disadvantage from the first step. The best method is to start with an "elevator pitch," which is a pitch that is short enough to deliver the details during a brief elevator ride. This means that your marketing pitch should have an introduction that is concise and carefully planned, and easily understood. The elevator pitch should be as short as two or three sentences at most but be able to capture the attention of the clients.
Besides getting the formal structure for the presentation, you need to sell the right thing to the prospective client. More often than not, most clients usually understand what they need from a digital marketer and thus, typically require a person to implement these strategies. As thus, it will be futile to try to introduce a concept far from what they expected you to deliver in your digital marketing pitch.
The only way to know your client's needs is to listen to them. Try to talk to them before pitching your digital services. Most businesses won't shy away from talking about their pain points thus when scouting for clients, make it a habit of encouraging open communication with them so that they get to share their pain points. Try to establish a rapport with a member of the business. From the information you gather, you can start drafting the digital marketing pitch.
While it's tempting to use the same marketing pitch for different clients with similar pain points, you must resist the temptation. Always make sure that each marketing pitch is unique to each client. As pointed out in this article, know what your client wants to be solved so that your marketing pitch emphasizes your ability to provide the best solution. If the clients feel like they are being lumped together with other unknown clients, they will imagine that your digital marketing services are just as lackluster – a bad deal. No one spends money when they don’t feel the deal will adequately address their problems.
While you will need to point out the client's shortcomings, being too critical will undoubtedly backfire. It's a bad move to audit a potential client's work without their knowledge, then presenting them with a barrage of bad news and criticism, no matter how qualified you think you are. If you make them feel embarrassed or even humiliated, you minimize your chances of ever securing the digital marketing deal. You come off as snobbish, and no one wants to work with snooty people regardless of how good they are. If you pick out their weaknesses during the pitch, let them know beforehand so that you will not catch them off-guard, and the issue will be approached from the point of mutual respect.
The key to a smooth pitch is to understand the discipline you are pitching. Read and educate yourself on SEO tactics that are currently working for major search engines. If possible, seek regular meetings with experts in the field. Clients are sensitive to how information is presented. If they remotely sense that you are struggling with explaining the concept, they automatically deduct that you have no clue about SEO for business growth. Regardless of how good you are at your job, practice talking about SEO as much as you can. If all fails and you still have trouble talking about SEO, hire someone who will speak effortlessly on your behalf.
As you work on your pitch, make sure it communicates that you know your client and their business environment. Before the presentation, go the extra mile to seek out more information that will give you more insight on your client. Many SEO service providers make the mistake of assuming the needs of the client, thus offering SEO strategies that will not work for that particular client's business. Therefore, don't be afraid to go the extra mile and gather data using tools like SEMrush. Such software applications give free insight into the keywords the site ranks for, the visitors' waves and even how much the domain spent on paid traffic! Some local listing vendors like BrightLocal will provide the client's demos upon inquiry. Once you understand the gaps in the client's listing strategies, you will have tangible fodder to present during your pitch.
When you customize the pitch specifically to a particular client, you are more likely to get warmer responses than if you presented a general tone. This is because every business owner wants to know what's in it for them. When the SEO pitch is customized to suit their business needs and environment, the clients are more likely to visualize how your solutions are beneficial to them.
At the same time, make sure to add educative bits of information that will create more credibility with the potential client. When these bits of knowledge specifically address the client's needs, then the client will acknowledge that you have indeed taken the time to invest deeply in a client-partner relationship.
However, limit what you share. Don't share too much information especially where strategies are involved, or you risk having some potential clients using the gems of knowledge to implement some of your plans. While it's a free market, it is somewhat unethical to steal such information. It also works against your business when virtually anyone can implement your best strategies. Remember that you are also in business and your strategy is your intellectual property to generate income. Educate your clients, but remember not to expose yourself to redundancy.
Work on a plan to reach out to the clients after the SEO pitch without bugging them. Figure out the best approach to use that won't leave them feeling pressured to communicate with you. For example, if you encounter new information on SEO tactics that the particular client will benefit from then share it with them. This move opens up channels for dialogue, and the constant communication may bring you closer to a deal. Refrain entirely from asking what they have decided on, or if they are ready. They will do that in due time.
The perfect SEO pitch will work – in theory. Thus, make sure you know the best ways to deliver the presentation without sounding like every other SEO service provider. Stand out from the crowd.
The way you handle the people you are pitching to will determine how far the digital marketing pitch will take you. Handle your audience with care, and not only will they give you the opportunity to discuss your business proposal, but they will also be more likely to let you manage their digital marketing efforts and meet their needs.
Lastly, remember to make the tone of the marketing pitch example more conversational. Avoid sounding too salesy in your approach. Yes, you are selling a product or service, but you can find subtle ways of doing that without annoying the client to the high heavens. Remember to prioritize the client’s needs over your own. Use the pitch to narrate a story the reader can buy into and identify with. Hook them, provide solutions to problems, and use facts!