As a digital marketer looking for more significant business, understanding work request for proposal (RFP) documents are all about is essential. Digital marketing RFPs are bidding solicitations that companies use to announce that funding is available for a digital marketing project. This process is usually followed by larger companies since small businesses prefer other avenues to solicit marketing services.
However, as a digital marketer, understanding the Ps and Qs of a marketing RFP may land you the business you have been dreaming of since it isn't the name of the company that will get you the contract; but, the way you handle the digital marketing RFP.
Large corporations and governments use RFPs when soliciting products and services from different providers since it makes the procurement process more transparent, as well as ensuring that the bidders know what they are bidding for.
A typical digital marketing RFP will outline the bidding process, the contract terms and guidance as to how the bids should be formatted. Thus, the solicitor will describe the kind of service providers they need and what they consider as qualifications for eligible service providers. The marketing RFP also favors the bidders since they can gauge the health of the soliciting company, thus preventing bad business relationships. Therefore, freelancers should not shy away from handling any RFPs as long as they are within the scope of the services they can provide.
Generally, you should anticipate questions on your company's ability to deliver the digital marketing services. For example, the scope of issues will include (but are not limited to):
You may have to provide a fee structure for services you plan to offer, as well as how your accounts are structured. Studying how your accounts are structured allows the soliciting company to gauge your company's financial health concerning the size of the project.
Sometimes, as the bidder, it is useful also to ask questions. This move gives you more insight on the project, and what the client expects from you may be broken down further for clarification. This proactive move also boosts your company's image. While the questions will not influence how the winner is selected, it improves your company's image in case they may need further digital services that won't require a bidding process, your company will have an edge. As you study the digital marketing RFP, these are some of the questions you should ask the prospective client.
Please note that the digital marketing RFP process is usually too early to answer detailed questions on biographies of key personnel. You won't have to deal with the process of having to identify and "reserve" key personnel and their teams at this stage. Also, unless asked, provide just generic details lest you are suspected of trying to "bait-and-switch" in case there are shifts in your internal mechanisms (bait-and-switch process involves a company listing influential personnel, and when the contract has started, they are never seen or heard of by the client during the duration of the contract).