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App Development Proposal

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Do the work you love

Bonsai handles the back office

So, things are looking good with your potential client. You’ve probably been talking over the phone and exchanging emails about this upcoming project. The excitement is over the roof, and you’re determined not to let this opportunity pass you. And for sure, you’ve got to keep pushing till you secure a contract. Because, really, you never know how many other freelancers your potential client is in contact with concerning this very project. That basically means you’ve got to do everything within your means to beat the competition, and your app development proposal is the perfect tool to achieve it.

A call for a proposal means things have to take a formal approach. In spite of the conversations you've had with your client, you'll only win a contract if you submit a good app development proposal. You’ve got to do it well and on time.

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For the best results, make sure you make good use of the following tips.

1. Project overview

At this point, you should already be having some background information about your client. If you received an app development brief, it means you know pretty much about the client’s industry, app needs, target market and the functions the app you’re to develop is expected to have. With that information, summarize the problems and the solutions in your proposal. You’ve got to address your client’s concerns. You’ve got to speak to their goals, mentioning specifically how the app is going to help them achieve such goals. Let it be clear to the client in the app development proposal that you’ve got the expertise to get the job done.

2. Highlight your experience and share your portfolio

You may have shared one or two of your works with your client. However, when it comes to submitting a app development proposal, you have to revisit everything just for the record. You need to share more relevant app development projects that you’ve completed.

  • Are they loaded on the App Store or Play Store?
  • Can your client download and test them?

In addition to your work portfolio, use the app development proposal to highlight your skills and experience. If you’re to win the contract, you’ve got to earn your client’s trust.  

3. Define the project scope

The scope of the project must be detailed. This is where you outline what the entire project entails, therefore, giving your client a picture of what to expect. The project scope will also help you determine how much to charge for the work ahead. Refer to the client’s brief when developing the score. Get the details relating to project goals, deliverables, tasks, proposed fees, and the deadline from the app development brief you received from the client and use the information in defining the project scope - if not present, consider asking your client these questions before starting the development process.

4. Project cost and payment terms

Many freelancers think that quoting a price is the simplest thing to do in an app development proposal. However, it's never that easy to decide on an amount that would raise your chances of winning the contract. Pricing is one of the biggest challenges that newbie freelancers are facing. Most of them are always unsure whether to quote a price worthy of the work or a lower one to win the contract. The best thing to do is to quote a price that's deserving of the work you're expected to do.  

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5. App development time-frame

Another freelancer headache is the project development time-frame. You want to propose a time that you believe would make the client give you the contract. But what if you’re not able to meet the deadline? You know your programming skills, how agile you are with the text editor. If you’re not sure about how long it would take you to complete the project using the resources and tools available, simply make reasonable estimates and insert some disclaimer so as not to give the client false hope. Even if you see that you might lose the contract because of time-frame, never promise a time you cannot meet. If you’re currently working on another project, take the time needed to finalize that project into account.