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The advertising agreement is a contract document that secures the relationship between two parties. This type of document permits the advertising process based on the consent of both parties involved. The publisher owns the medium for advertisement while the freelancer has the content to be advertised.

The freelancer meets with the publisher to advertise his content to get a bigger audience. There are different platforms for advertising. These platforms include newspaper advertisements, internet advertisements, and others.

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1. The necessity of the advertising agreement

Whenever you want to advertise your freelancing services to the audience or potential customer through an advertising means mentioned above. It is essential to have an advertising agreement that binds you and the advertising agency. This agreement would involve the responsibility of the two parties, terms, and conditions for payment that the two parties agreed on and there a length of the agreement period.

2. Reasons for advertisement

A freelancer or consultant meets with an advertising agency to advertise their services or product for so many reasons. It is therefore good for freelancers to know the various objectives for advertising. These objectives are as follows.

2.1. Attention

Catching the attention of the audience or a potential buyer is one of the objectives of advertising different products or services. The aim of getting their attention is to create a good impression about the products and services in their heart which they will continue to remember

2.2. Desire

The desire of every business and company individual is for their freelancing services and products to increase in sales. This is an important objective of advertisement. It would grow the business or companies.

2.3. Medium

A medium through which the audience gets to know about your company, services, and products is through advertising. Therefore, awareness about your brand could be built through this medium. So, awareness of a new product or freelancing service is another significant advertising objective. This act is of good advantage to either exist or new companies having a well-prepared advertising agreement with the agency.

3. Types of media for advertising

There are various media and methods through which freelancers, businesses, and companies advertise their services or products. Though each of the media has its limitations. The various types of Media for advertising services and products are as follows

3.1. Television

To get information about a product or service to the audience or consumers, television is a good medium. The television has the visual and audio features which can be used to promote services or products effectively. 

3.2. Newspaper

It is not every person that has access to a TV or other media through which they get information about current services and products. So freelancers make use of the Newspaper to advertise their service or product to consumers or potential buyers. However, it is an old way of advertisement. Even though it is old, it is still very relevant in the business world for product advertising.

3.3. Radio

Most people all over the world listen to the radio each day. Based on this fact, a means to effectively advertise a product or service is through the radio. The radio has only the audio feature which is used for advertising.

3.4.  Internet

To advertise a service or product on a global or bigger scale, the internet is a good means. This fact is obvious from the modern behavior of potential customers with smartphones. Such customers have good access to the internet. This makes the internet a very good means for services and product advertising. However, details about internet advertising should be clearly stated in the advertising agreement document.

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Conclusion

The act of advertising your freelancing services will always promote your business. The internet is the best means to reach the world and inform potential customers about your services. Other media could be used if you don't have access to the Internet. However, you should download a prepared template for an advertising agreement before starting the advertisement.

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